Fortune Unmasked

Heresy du jour #1: There are no trends in start-ups Mike Orren

Anyone who’s worked on or invested in a start-up will tell you that there are two parts to the business: the concept and the execution. While both are critically important, I’ll argue that a flawed concept with great execution has a better shot than the inverse.

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“Most people simply don’t understand statistics and the irrelevance of a small sample size. Can’t draw conclusions from one event.”